Monday, November 8, 2010

The Creative Connection




RSA Animate - Changing Education Paradigms Sir Ken Robinson
"This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award. "

How does the above connect to User-Centered design? Sir Ken Robinson laments how the arts have been undervalued in society, particularly in regards to schooling in the western cultures of the world. This speaks to me as one who has always found pleasure and connection to the world through music, drama, and dance. In fact, I have  always taught within and with the Arts during my whole teaching career thus far! I have followed the writings and presentations of Sir Ken for some time now and would suggest that he would have much to talk about with Norman and Vicente in the realm of how we interact and react to technology in society. Although this movie is intended to speak to the education establishment and its need to embrace broader concepts about what it means to be brilliant, I have included it here, in particular, as a reminder of the importance of creative and divergent thinking to aspects of design and development of technological products.


Norman states, 
"There is a fundamental conflict between the preferences of the popular audience and the desires of the intellectual and artistic community. The case is most easily made with respect to movies, but also applies to all design as well as to serious music, art, literature, drama, and television." (p. 96) 

Similar to making movies, designing a product is complex and involves a team(s) of people to collaborate, brainstorm, create, test, and rework etc. However, he continues, "The best designs....are driven by the vision of one person." (p. 97) He contends that designing for the behavioral side is different than for the visceral or reflective side. The first requires the iterative, human-centered design approach in order to meet the needs of the largest number of people. To satisfy the other human processes calls for someone who has a clear idea of the model and encourages those aspects of design that involve such concepts as  artistry, creativity,  interactivity, emotion, and reflection whilst preventing monotony, dullness, and blandness. In other words, user-centered design needs to balance the practical with the creative; the logical with the unexpected; and the usual with the innovative. Sir Ken would be an enthusiastic supporter for this recognition and lauding of a bridging of paradigms. 

The video linked below, from the Massachusetts Institute of Technology Media Lab  illustrates this melding of the creative, the passionate, and the practical across interdisciplinary teams. Listen to where and how these designers get their ideas. Click on the small image of the video to see a larger version.

"We're going to make the future" A short film about the Media Lab by award-winning documentary filmmaker Jesse Dylan/FreeForm.


Way to go with The Creative Connection!

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